Posted by Clay Murray on 6th May 2021

Neopost Changing Their Name To Quadient

Neopost Changing Their Name To Quadient

Neopost Changing Their Name To Quadient

Neopost is a frontrunner in business solutions for thoughtful customer connections using digital and physical channels. It is a 90-year-old, one of the most historic mailings and document solution industry. On 23 September 2019, the business updates its brand identity under Quadient, focusing on the four major business lines.

This new branding strategy was based on the company's dedication to helping its clients better with their customers, as communications have become highly personal and digital. These restructuring activities follow the French company's announcement of its "return to growth" plan.

Customers demand proximity and simplicity as their preferences change over time. Building a strong relationship with consumers needs an experience that is personalized, readily accessible, reliable, relevant, easy, and secure through whatever channel they interact. The company's push for sustainable growth and sustained dedication to providing creative solutions is reinforced by unifying under a fresh and internationally recognized brand.

Due to a continuous mail volume decline, Neopost made moves and plans to diversify its product portfolios. This strategy led to operating more than 80 products across 29 countries, consisting of digital solution enterprises shipping to small and medium companies. Even though the mailing portfolio's visibility decreased in this rapidly expanding setting, it still outperformed the two other Neopost independent business units by a wide margin.

Source:https://www.visualimpactmagazine.com.au/vi-magazine-industry-news-1/neopost-changes-name-to-quadient

Neopost Expectation for their Upgration

This revamped growth plan of Neopost is looking forward to rebalancing revenue distribution by 2022, aiming for a target of 50% for mail solutions which is currently 70%. This benchmark is backed by a more focused portfolio mix of these four key business outlines: email-related solutions, business process automation, customer experience management, and parcel locker solutions.

Furthermore, Neopost will intensify its global presence in order to focus the majority of its energies on increasing market share in North America and large European countries that would include Austria, Benelux, Germany, France, Ireland, Italy, Switzerland, and the United Kingdom, which currently accounts for more than 85% of their overall sales.

A significant part of this transition seems to be developing a coherent plan around the new brand that better articulate its potential position in the digital world and changing consumer needs complexities. To see evidence of this changing focus area for the newly realigned business, look no further than the company's prescribed vision and mission statement, which says, "Quadient is the guiding force behind the world's most positive customer interactions." We concentrate on providing solutions that allow meaningful and personalized interactions."

Quadient has been laying the groundwork for linking highly dynamic and compliance-ridden CCM processes to activities along the customer path since its acquisition of GMC Software. Depending on the type of customer engagement you have, the customer experience management room is a highly fragmented and complicated marketplace.

Mr. Sigal clarified how their company sees their position in this larger market within the context of CCM, "What we want to focus on is making sure there's a consistent experience, from the time the customer engages with the brand to the time that they are serviced throughout the entire lifetime of the customer. When we look at the customer experience, we know it's a very broad subject, but [for us,] it's the idea of these connections and to be able to deliver meaningful and timely interactions that are personalized to the experience."

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